Rose McGovern is AVP, Digital Client Success and Operations for DIRECTV Advertising, responsible for leading Digital Direct and Programmatic Account Services, Ad Operations, Digital Integrations along with Digital Inventory & Yield management across all digital products and endpoints. Prior to her recent appointment at DIRECTV she served in a similar capacity leading Digital Client Success, Ad Operations & Programmatic Operations at Warner Media Ad Sales across the portfolio and was part of the team responsible for launching HBO Max with Ads.