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avatar for Michael Goodman

Michael Goodman

TechInsights
Director
Michael Goodman, Director, Connected TV Strategies, is an accomplished analyst with over 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Goodman provides clients with strategic insight on the impact connected TVs are having on the transformation of the TV and video landscape, creating new opportunities and challenges across the TV and video ecosystem
Prior to joining TechInsights, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).

Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.