Matt Farina serves as Senior Vice President, Content Distribution at NBCUniversal. Farina is responsible for the monetization and multi-platform distribution of NBCUniversal’s portfolio of television networks and streaming products. In this role, Farina oversees the distribution of NBCUniversal programming on Roku, Cox, Vizio, SiriusXM, Tubi and partners in Canada and the Caribbean. Additionally, Farina and his team provide best-in-class viewing experiences of NBCUniversal content and optimize the consumer experience for NBCUniversal’s Tentpole programming.