Lauri McGarrigan is the senior vice president of streaming, business development and operations, content distribution at Hallmark Media. Based in the company’s Los Angeles office, McGarrigan reports to Judi Lopez, executive vice president, distribution & content strategy.

McGarrigan is responsible for managing all streaming relationships, identifying new content distribution opportunities, and developing business plans to maximize profitability and achieve revenue targets. She also oversees the sales operations team responsible for financial and technical operations. She works in tandem with the company’s streaming team to create, refine, and drive coordinated content strategies across SVOD, AVOD, and FAST channels. Additionally, McGarrigan monitors and analyzes industry trends and competitive developments, along with creating risk mitigation strategies.

McGarrigan joined Hallmark Media from Common Sense Networks, a start-up digital entertainment platform for kids, where she served as head of distribution & partnerships. In this role, she led all new business initiatives, partnership management, sales strategy, product launches, and more across AVOD apps, FAST channels, SVOD, and international. Previously, she acted as executive distribution consultant at Fuse Media, as well as holding an 11-year tenure at The Walt Disney Company, where she was senior vice president of business strategy & operations for Disney and ESPN Media Networks.