Laura Florence is currently the General Manager and SVP of Chicken Soup for the Soul managing the Crackle, Redbox and Chicken Soup for the Soul Digital Platforms. She joined Redbox in 2019 to lead the company’s digital content partnerships & acquisitions team in the launch of FAST Channels and the Ad Supported On-Demand platform. In 2021, she was promoted to Vice President Content Strategy, Merchandising and Programming handling all content strategy and merchandising for Kiosk, Transactional, FAST, Ad Supported and Redbox Original content, and programming of Redbox Linear Channels.
Laura has been in the entertainment industry for over 15 years, with extensive experience in in both the physical and digital categories of content strategy, acquisitions, operations, marketing & distribution. She has partnered with some of the largest retailers in the industry including, Walmart, Amazon, Costco, Vudu and Apple. Laura has also represented such brands as Millennium Films, PBS (”Downton Abbey”), Dreamworks/Classic Media and more than 30 other independent studios. Prior to Redbox, Florence was the Vice President of North American sales and marketing for Gravitas Ventures running Theatrical, TVOD/Cable/Sat, Home Entertainment and Ad-Supported/FAST. Additionally, she worked at Comcast/E! Networks on live events and programming surrounding the Academy Awards, Emmy Awards and Grammy Awards, shows such as “E! True Hollywood Story” as well as coverage of Comic-Con and Star Wars 30 for G4.