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avatar for Kevin  Weigand

Kevin Weigand

Dentsu
Director, US National Video Innovation
Kevin Weigand is the Director of Video Innovation and National Investment for dentsu Media US. In this role, Kevin provides video strategy to enrich investment across all screens and devices on behalf of all dentsu media clients in the US market. 
Kevin helps lead development and implementation of innovative, consistent, and scalable investment strategies and partnerships, specifically within advanced video. These include, but are not limited to CTV/OTT, digital video, addressable television, and audience-based linear television. Kevin has a strong background in bringing solutions to clients in the changing video landscape with a deep knowledge of audience buying in both direct and programmatic settings. In addition to investment, he also helps facilitate data-driven planning, dentsu M1 and third-party data, added value, and measurement partnerships and strategies across the everchanging video landscape.
Kevin’s previous work experience includes Horizon Media, where he co-chaired their Online Video Council. He is a graduate of Miami University (OH). As an alumnus, Kevin has been a guest lecturer for Miami University’s Advertising Club and has been host and lecturer to Miami University CCA Scholars in New York City. Kevin is an active member of The Boyd Initiative where he is responsible for training, certifying, and connecting Black college students with the Advertising and Media world.