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avatar for Julian Zilberbrand

Julian Zilberbrand

Paramount
EVP, Advanced Media & Data Solutions
Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.
 
Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.
 
Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.
 
In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.
 
Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.