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avatar for John Buffone

John Buffone

Circana (formerly IRI and The NPD Group)
Vice President, Industry Advisor
John Buffone is a vice president, industry advisor, for Circana (formerly IRI and The NPD Group). With over 25 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.
He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. His research focuses on the confluence of digital content distribution and consumer electronics trends.
Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as director of product and director of client development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray disc research portfolio, Digital Video Tracking service, as well as the Home Automation and Digital Distribution Advisory services.