Jake Cohen is the Head of Business Development and Strategy for Verizon's Content organization. In this role, he helps lead Verizon's partnership efforts across the sports, media and entertainment spaces to leverage content as an asset for Verizon consumers, solidifying the company’s position as one of the largest direct to consumer distribution platforms in the U.S. Included in these efforts was Verizon’s transformative deal to launch an industry-leading Disney+ offer for Verizon’s unlimited mobile plans, building the foundation elements of Verizon’s DTC ecosystem.
Building off the success of previous partnerships with Disney, Apple, Discovery and others, in December 2022, Jake helped lead the efforts to launch +play, a groundbreaking platform that allows Verizon customers to discover, purchase and manage some of their favorite subscriptions across entertainment, audio, gaming, fitness, music, lifestyle and more – all in one place.
Jake also works to develop and co-create NextGen content experiences with Verizon partners that drive 5G adoption, showcase the art of the possible and meet the needs of the modern day sports and entertainment fan.
Jake holds a BBA from the University of Georgia and an MBA from Carnegie Mellon’s Tepper School of Business. He currently lives in Hoboken, NJ with his wife, Cassie.