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Adriana Waterston

Horowitz Research
Chief Revenue Officer, Insights & Strategy Lead
A research junkie with a flair for finding the story behind the statistics, Adriana has consulted for many clients in the media, entertainment, and telecommunications space on what consumers know, think, and will do when it comes to their media content, tools, and technologies. She and the entire team at Horowitz keep their fingers on the pulse of the rapidly evolving streaming space, helping networks, telecom and tech companies, and advertisers find and serve their target consumers in an increasingly fragmented and competitive environment. Adriana is a well-known thought leader in the multicultural space, helping clients develop their strategies to reach, serve, and resonate with Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids, and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development.
A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine, has received two CTAM TAMI awards, and received the Agency Executive Award for Research & Measurement for her multicultural work.