StreamTV Show 2023

TVREV’s “FASTs Are The New Cable” reports helped define the state of FASTs today. In this session, brought to you by TVREV and the StreamTV team, we’re going to take things to the next level. Come join us as we talk to key thinkers and decision-makers in the field to explore where the FAST ecosystem in heading in the years to come with an eye towards the ways it will impact programming, advertising, the interface and local TV.

Agenda
2:00pm-2:15pm Special FAST-related announcement featuring leaders from three of the top independent FAST services.

2:15pm-2:30pm Workshop Chair Intro
Chair: Alan Wolk, Co-Founder/Lead Analyst, TVREV

2:30pm-3:10pm FAST Evolution: The Road to Differentiation
Speakers: Jordan Warkol, VP, Business Development, OTTera
Stefan Van Engen, SVP, Content Programming and Partnerships, Xumo
Rob Gambino, Head of Advertising and Personalization Strategy, Harmonic
Liz Buhn, Vice President, Platform & Content Marketing, VIZIO

3:10pm-3:25pm Keynote: FAST: The CTV Solution for Advertisers
Using Samsung Ads proprietary research, head of M+E Karl Meyer will discuss the battle of retention among streaming and why FAST is becoming more vital for advertisers and brands to reach their audiences.
Speaker: Karl Meyer, Head of Media and Entertainment, Samsung Ads

3:25pm-4:05pm Local Television and the FASTs: Friends or Frenemies
Speakers: Peter Jones, Head of Local Sales/Strategic Partners, Premion
Shawn Makhijani, Senior Vice President of Business Development and Strategy, NBCUniversal Television and Streaming & Senior Vice President, NBC Spot On
Joe Greiner, Senior Training Lead, Madhive
Sridhar Sinnasamy, VP Sales, North America, Amagi Corporation

4:05pm-4:20pm Keynote: Driving Engagement with your FAST channels, How to Use Data and Personalization to Solve Pain Points
Speaker: Chris Ambrozic, VP and GM, TiVo Discovery Solutions

4:20pm- 5:00pm Accelerating Advertising on FASTS: Simplification, Measurement, and Beyond
Speakers: Rohan Castelino, VP of Marketing, IRIS.TV
Darren Olive, EVP National Ad Sales, Crackle Plus
Randy Bapst, CEO, Aibuy

How targeted can sellers get over CTV without over compromising their inventory? How can you verify placement/brand suitability on programmatic and cross platform campaigns? What information can be shared with partners and what can’t? How are new consumer friendly data privacy policies changing the way campaigns are purchased?

Streaming’s grown up and that means more avenues for advertising content services, programming and products. We’ll explore the broader macro-economic environment and maturation of the direct-to-consumer streaming industry. In particular, and what connected TV devices, operating systems and AVOD/FAST services offer scale or targeting opportunities. In this session we’ll unravel the data behind the trends that underpin the drivers of success in tomorrow video and advertising marketplace.