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Tuesday, June 13 • 4:35pm - 4:50pm
Track Presentation: Streaming’s Grown Up: Maximizing Advertising Effectiveness

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Streaming’s grown up and that means more avenues for advertising content services, programming and products. We’ll explore the broader macro-economic environment and maturation of the direct-to-consumer streaming industry. In particular, and what connected TV devices, operating systems and AVOD/FAST services offer scale or targeting opportunities. In this session we’ll unravel the data behind the trends that underpin the drivers of success in tomorrow video and advertising marketplace.

avatar for John Buffone

John Buffone

Vice President, Industry Advisor, Circana (formerly IRI and The NPD Group)
John Buffone is a vice president, industry advisor, for Circana (formerly IRI and The NPD Group). With over 25 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.He offers... Read More →

Tuesday June 13, 2023 4:35pm - 4:50pm MDT